Cadet Direct Signs the Armed Forces Covenant
We are proud to announce that Cadet Direct has signed the Armed Forces Covenant, reinforcing our commitment to supporting those who serve, or have served, in the British Armed Forces.
What is the Armed Forces Covenant?
The Armed Forces Covenant is a national promise that ensures those who serve or have served in the armed forces, along with their families, are treated fairly and with respect. By signing this covenant, businesses and organisations pledge to uphold key principles that support the armed forces community in practical ways.
The covenant focuses on ensuring that members of the armed forces community face no disadvantage in society and, in some cases, receive special consideration.
Why Signing the Covenant Matters to Cadet Direct

At Cadet Direct, we are deeply connected to the armed forces community. Many of our staff have personal ties to the military, whether through their own service, family members who have served, or involvement in the cadets. This shared experience gives us a strong understanding of the armed forces and their unique needs.
Our extensive product range includes genuine British Army kit, supplied in collaboration with the Ministry of Defence to ensure authenticity, as well as our own high-quality cadet uniforms. We are committed to providing equipment and clothing that upholds the standards of the armed forces while ensuring cadets wear their uniform with pride.
Our Commitment in Action
By signing the Armed Forces Covenant, Cadet Direct pledges to actively support the armed forces community. Our commitments include:
- Ensuring fair treatment and opportunities for current and former armed forces personnel in our recruitment process.
- Providing flexible working arrangements for reservists, veterans and their families.
- Continuing to supply essential kit and uniform that meets the high standards required for military and cadet use.
We are dedicated to showing our respect and gratitude to those who serve our country, and we look forward to continuing our efforts to support the armed forces community.
To learn more about the Armed Forces Covenant and its impact, visit the official website here.
For media enquiries or further information, please contact our Marketing team at [email protected] or call 01892 662 230.